THE OBM LABORATORY
Branding LAB
Top-Tier Expertise, Condensed for Your Success
Backed by 17+ years of leadership at top K-beauty corporations and the world’s leading manufacturer,
we have launched over 1,000 products for 100+ clients.
We condense this unmatched elite experience into strategic branding
and product development designed to guarantee your brand's success.
STEP 1
Global Market
Screening
Analyzing local trends, unmet needs, and competitive landscape to identify optimal entry points.
STEP 4
Visual Identity &
Package Design
Defining the brand's visual language and translating it into premium packaging for global shelf presence.
STEP 2
Brand Architecture & Persona Building
Defining core values, storytelling, consumer personas, and global market positioning.
STEP 5
Formula Development & Cost Optimization
Matching optimal formulations with best-fit ODM partners while structuring costs for maximum efficiency.
STEP 3
IP
Assetization
Securing proprietary brand assets, trademarks, and exclusive formulas to protect long-term brand value.
STEP 6
Global Launch &
Market Activation
Orchestrating a market entry that connects brand, content, and channel for immediate sales velocity and long-term equity.
OBM Development Process
K-Beauty One Stop Total Solution
Going beyond manufacturer-centric OEM/ODM, we deliver an all-encompassing OBM Total Solution
—from branding and product planning to final production—
to seamlessly accelerate and elevate your brand in the global market.
Formulation LAB
The ultimate brand accelerator for your global beauty market success
Discover Brander Lab, where high-end branding and design meet innovative formulation and advanced technology.
We condense premium ingredients and expert execution into solutions that elevate your brand.
ㅣ Formulation ㅣ
We develop unique, high-performance textures that captivate the senses and elevate the user experience.
Skin Care
Toner & Mist, Serum & Essence,
Ampoule, Cream & Lotion,Clenser etc.
Facial Mask
Sheet Masks, Peel-Off Masks, Modeling & Rubber etc.
Personal Care
Hair & Body,
Hand & Foot
ㅣ Core Ingredientㅣ
We create market differentiation through custom-tailored ingredients designed exclusively for your brand
ㅣ Innovative Formulating Technologyㅣ
Powered by our unique technology and advanced formulation methods.
Service Process
Step-by-Step Journey
We elevate brand value through a meticulous process that never misses a single detail.
From initial planning to final product launch, we deliver the most ideal beauty solutions.
STEP 1
Consultation
Initial consultation and alignment on brand vision
STEP 5
Regulatory Review & Standard Approval
Compliance checks,
finalizing formulation
and packaging materials
STEP 2
Agreement
Contract finalization and project kickoff
STEP 6
Clinical Test Design
(Human Application)
Designing and planning human application tests
for safety and efficacy
STEP 3
Branding
& Product Development
Concept design, formula planning, and product development
STEP 7
Manufacturing
& Delivery
Formulation compounding, packaging, strict QC,
and final product shipment.
STEP 4
Design
& Sourcing
Packaging design development and
component sourcing
STEP 8
E-Commerce Content Development
Creating high-converting product detail pages and marketing assets
SCALE UP
YOUR BUSINESS
Ready to scale your business and unlock new potential? Contact us for a strategic consultation today